What's a Web Strategy and Why Do I Need One?
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More important than a website, Twitter account, PPC campaign or LinkedIn profile is a web strategy. Your web strategy is what defines what you're trying to accomplish on the web -- and until you set your eyes on your goal, you're not liable to get it. This webinar discusses the questions you should ask yourself when creating a strategy and the tools you can use to make it happen. Presented By Jenika Scott of Hall Web Services
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![Who We Are Jenika Scott Channel Marketing Manager [email_address] Hall Web Services www.hallme.com 11 Years in Business @Hall_Web @jenika29](https://cdn.statically.io/img/www.slideshare.net/data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
What's a Web Strategy and Why Do I Need One?
- 1. What's a Web Strategy and Why Do I Need One?
- 2. Who We Are Jenika Scott Channel Marketing Manager [email_address] Hall Web Services www.hallme.com 11 Years in Business @Hall_Web @jenika29
- 3. Got Questions? Use GoToWebinar “Chat” or “Ask a Question” Twitter: use @Hall_Web
- 4. About You: What You'll Learn: Why a strategic mindset is essential to web success How to come up with a web strategy What some of the tools are at your disposal How to take a proactive approach to constantly improving your efforts You know your website needs work but aren't sure where to start You haven't really thought critically about how your website fits into your overall marketing goals
- 6. What Makes a Strategy? Goals Measurement Tactics Adjustment
- 7. Goals Increase Sales Manage Reputation Spread a Message Build a Community Build Relationships
- 8. Measurement Traffic Goal Completion Trends Stickiness
- 9. Tactics - Tools of the Trade Once you know what you want, you can better choose your tool The right tool for the job Measure twice, cut once
- 10. Web Design and Development The most visible representation of your strategy Develop with the needs of customers in mind
- 11. Organic Search Marketing Questions Are Being Asked... That You Answer Providing Value Best Practices
- 12. Catch people who are ready to buy Specificity Paid Search Marketing
- 13. Connecting with People Blogging Social Media Press Releases Email Multimedia
- 14. http://www.flickr.com/photos/16230215@N08/2837128711/ Adjustment - Tuning Up "The only real mistake is the one from which we learn nothing." - John Powell
- 15. 10 Things to Think About Define: Budget Expectations Priorities Timeline Evaluate: Resources Landscape Vision Deliver: Content Communications Value
- 16. Define Budget What part can you do yourself? Long term investment Expectations What do you want out of your website? Improved rankings – SEO User conversions Sales Leads Timeline Start with a sitemap Design Copy/Content Coding Testing Priorities What needs to be done right now? Can you do this in phases? What can wait until Phase 2?
- 17. Evaluate Resources What do we have? Your team/vendors What do we need? Copywriter In house/out source Landscape Competitors Partners/Vendors Industry leaders Vision What do you want? What will it deliver? Do other opportunities exist?
- 18. Deliver Content Text Images Information to download Information to share Communications Contact Forms Blog Who to contact VALUE!!!
- 19. Re-cap Photo: http://www.flickr.com/photos/5-0_og/1304841776/ Define Your Goals Think Strategically Choose the Right Tools Keep Working On It
- 20. Got Questions?
- 21. Learn More! Web Vision Blog - http://www.hallme.com/blog Upcoming Webinars – http://www.hallme.com/webinars Next week – Five SEO Mistakes to Avoid In two weeks – Creating a Social Media Plan for Your Business Archived Webinars – http://www.hallme.com/archived-webinars.php Follow Hall on Twitter - @ Hall_Web Call us! 1-877-425-5932 (HALL-WEB) [email_address]